Co-Founder & CEOMichael Reichstein
Product strategy, solution design, and making useful technology approachable for small businesses.
Real people. Right here.
A more human future starts with useful work.
We help small businesses and independent professionals find practical uses for AI, turn ideas into workflows, and keep people in control.
Co-Founder & CEO
Co-Founder & StrategyDr. Leslie K. Bender Jutzi
Business strategy and purposeful implementation, with human judgment at the center.
Senior Advisor, Marketing & SalesDavid Beauchamp
Advising on how we reach and serve businesses, with experience from Google, Duo Security, and Cisco.
Built for the people doing the work.
404 Human Found is based in Rochester, Michigan. Our focus is the owner wearing several hats, the small team with too many handoffs, and the independent professional whose attention is the business.
We begin with a question about your day, not a list of technology. Sometimes the right answer is AI. Sometimes it is a simpler process or an automation you can understand. What matters is whether it helps.
What we stand for
- Small-business needs shape the solution.
- People keep judgment, relationships, and responsibility.
- Useful outcomes matter more than feature counts.
- Clear scope, understandable costs, and support you can reach.
A little clarity goes a long way
Find my starting pointLet’s make this useful for your business.
Start with what is taking your time. We’ll help you find a sensible next step.